The Netherlands’ national airline urges people to ‘fly responsibly’ and to invest in its carbon-offsetting scheme

Dutch airline KLM has launched a campaign asking people to fly less. The video and open letter from CEO Pieter Elbers asks: “Do you always have to meet face-to-face?” and “Could you take the train instead?”

The campaign aims to encourage travellers and the aviation industry to consider the environmental impact of flying. It describes the “shared responsibility” of travellers and airlines to “fly more responsibly”, and says those in the industry need to “create a sustainable future for aviation”.

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