Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its “offspring” are really forms of Direct Marketing. Why?

Read more: Direct Marketing, Direct Mail, Telemarketing, Direct-Response-Marketing, Internet Marketing, Mobile Marketing, Poor Richard's Almanack, Montgomery Ward, Sears Catalog, Facebook, Twitter, Youtube, Linkedin, Advergames, Toll Free Phone Nunbers, WATS Line, Mcgraw-Hill, Social Media, Gdp, Business News

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