In advertising, there’s something called an ADLOB. It stands for “Ad Like Object” and it’s called for when we need to present something to a client that’s a simulacrum of an ad without being a full on ad itself. In dating, I’ve discovered the need for — and therefore invented — a similar term, a Datelob.

Read more: Advertising, Online Advertising, Dating, Online Dating, Dating Advice, Networking, Social Networking, Linkedin, Professional Networking, Professional Network, Personal Network, Personal Networking, Style News

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