Sevnica, an hour east of Slovenian capital Ljubljana, is offering visitors first lady-related merchandise from wine and cake to pies and salami. But locals may be tiring of the connection already

Would you plan your holiday around Melania Trump? As you read the Guardian, we can probably assume that no, you would not, but that hasn’t stopped businesses in Sevnica, the sleepy town where the first lady grew up, from launching a flurry of products in the presidential name in order to attract some extra visitors.

The latest addition to the offerings in this town on the banks of the Sava river in the centre of the country, is “first lady” wine, which went on sale earlier this month at the town’s 900-year-old castle, priced at €27.90 a bottle (though some are said to have suggested it was sold for €500).

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